00:01 Keeping Amazon Fire TV viewing & activity private. 00:18 Press the HOME button on the Amazon Fire TV remote control to go to the Amazon Fire TV HOME screen. Press the right side of the Amazon Fire TV remote control to scroll right until the Amazon Fire TV settings cog wheel is selected, to the far right side of the Amazon Fire TV home screen. Press the bottom and right side of the Amazon Fire TV remote control until the PREFERENCES menu tile is highlighted and selected and click the PREFERENCES tile. 00:57 Scroll down until the PRIVACY menu item is highlighted/selected. Press the Amazon Fire TV remote control select button to click on the PRIVACY menu item. 01:10 You will notice there are 3 Amazon Fire TV privacy breaches turned on to turn off - [1] Device Usage Data. [2] Collect App Usage Data, [3] Interest-Based Ads. Select/height each of these 3 privacy breaches, one at a time, and click or select the appropriate button to turn each of these 3 privacy data breaches from ON to OFF. 01:48 As a final step to fully ensure your data and information about your Amazon Fire TV remains private and hidden from ANYONE, it is suggested you install a virtual private network app to your Amazon Fire TV. The cost is about $5 a month and a VPN will ensure that any information or data that DOES get sent out, on purpose or inadvertently, is obfuscated.