What Does KEYWORD DIFFICULTY Mean
Keyword Difficulty, in terms of search engine optimization and internet marketing, is a term that describes how difficult or easy it would be to create a peice of internet content, such as a blog post or web page, that is focused around a specific keyword phrase, and have that content show up on the first page of Google (and/or other search engines) if someone were to search the search engine with that keyword phrase.
Factors Involved in Keyword Difficulty
There are various factors involved with Keyword Difficulty. These factors include:
- Number of words in the keyword phrase.
- Competition for the keyword phrase.
Number of Word in the Keyword Phrase
As a general rule, the more words there are in a keyword phrase the easier it will be to create content around that keyword phrase and have it show up on the first page of search results for that keyword phrase.
There are several reasons for this:
THE LESS WORDS THERE ARE IN A KEYWORD PHRASE THE MORE WEB PAGES THERE ARE ON THE INTERNET THAT COULD BE RELEVANT FOR THAT KEYWORD PHRASE
This means you are competing with more web pages for the keyword phrase. For example, if someone were to search for the keyword keyword, there are 754 MILLION web pages on the internet with that word in the web page. That is a LOT of competition. A keyword phrase like this has a very high Keyword Difficulty. However keyword phrase what is the best keyword research software for seo has only a little over 1 million web pages on the internet with that keyword phrase in the web page.
Now keep in mind, although the search volume proportions are accurate, the actual number of competing web pages or results displayed by Google or any other search engine is not really accurate simply because most of the search results/competing web pages are NOT properly optimized for the keyword phrase. These are generally the web pages that appear AFTER the first 5 to 10 pages of search results.
Remember the general rule: more words in a keyword phrase = less keyword difficulty.
Number Search Results For Keyword
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Number of Search Results For Keyword
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Number Search Results For Keyword
What Is The Best Long Tail Keyword Research Software For Seo.
Number Search Results For Keyword
What Is The Best Long Tail Keyword Research Software For Seo.
Competition for a Keyword Phrase
THIS IS THE NUMBER OF WEBSITE OR BLOG OWNERS THERE ARE WHO ARE INTERESTED IN CREATED CONTENT AROUND A SPECIFIC KEYWORD PHRASE.
For example if you were to take the keyword phrase health insurance, for a variety of reasons, there are LOTS of website owners creating content around this keyword phrase hoping to show up on the first page of search results. Trying to get on the first page of Google search for this keyword phrase has an extremely high level of Keyword Difficulty because of this. On the other hand a keyword phrase like how to cover your body with peanut butter would have no Keyword Difficulty whatsoever because, although I have not personally researched it, I am pretty sure that are very few people in the word with any interest in creating a blog post or web page about that keyword phrase.
Keyword Difficulty and Internet Marketing
For a website or blog owner, the ideal scenario, from an SEO perspective, is to find keyword phrases that:
- Have a lot of words in them.
- Have a lot of people searching that keyword phrase on the search engines.
- Have very few or no other web pages on the internet optimized and targeted for that keyword phrase (see Long Tail Keyword Competition Checker).
Finding keyword phrases that meet all three of these criteria is an important and big goal for anyone interested in creating content online and having appear on the first page of search results so people find the content.
Keyword Software for Finding Long Tail Keywords
There are a few good software programs for finding keyword phrases that have a lot of words in them. This includes:
- Infinity Google Keywords: this is a long tail keyword program we created that finds keyword phrases, that people are actually searching for, up to 10 words long.
- Keyword Researcher: this program finds long tail keywords and is of very high quality.